Social Media Measurement
Klout http://klout.com
The Klout Score measures influence based on your ability to drive action. Every time you create content or engage you influence others. The Klout Score uses data from social networks in order to measure:
- True Reach: How many people you influence
- Amplification: How much you influence them
- Network Impact: The influence of your network
Peer Index scores your online influence, rewarding for positive interactions and mitigating negative ones.
Crowdbooster https://crowdbooster.com shows re-tweets stats and graphs plus Facebook impression counts and interactions
Crowdbooster helps you achieve an effective presence on Twitter and Facebook. We show you analytics that aren't based on abstract scores but numbers that are connected to your business and your social media strategies: impressions, total reach, engagement, and more. We then give you the tools and recommendations you need to take action and improve each one of these metrics.
Social Bakers http://www.socialbakers.com/
Socialbakers has developed an application that makes it easy for to get sophisticated metrics on our performance through Facebook, Twitter, Google+, LinkedIn and YouTube.
Facebook Specific
EdgeRank Checker http://edgerankchecker.com/ (Ranking by day, time, post, all the details)
EdgeRank is an algorithm that ranks objects in the Facebook News Feed. Pages receiving high EdgeRank Scores will be more likely to show up in the fans news feed instead of Pages with low EdgeRank Scores.
Why is EdgeRank Important?
If a Brand generally has low EdgeRank objects, then the Brand’s updates will be seen by less people. This means that their Facebook marketing budget is being less effective than it could be. Brands that are succeeding with high EdgeRank objects are leveraging their Facebook budget by multitudes. The difference between leveraging and being punished by EdgeRank is substantial. The difference can result in a 5x difference in exposure.
0 – 10 is below average
11 – 20 is average
21 – 30 is above average
31+ is excellent
Facebook Insights
Facebook Insights provides Facebook Platform developers and Facebook Page owners with metrics around their content. By understanding and analyzing trends within user growth and demographics, consumption of content, and creation of content, Page owners and Platform developers are better equipped to improve their business and create better experiences on Facebook.
Talking About This: (TAT) This figure represents how many of your fans have interacted by any or all of the following; Liked your Page, Liked a Post Goals, Liked an Image, Shared or commented. Between 4% and 8% of followers engaging equals good results and are the most cited figures by industry experts.
Likes and Shares: When someone Likes or Shares content on your page
Check Ins: When someone Checks-In to your venue on Facebook.
Twitter Specific
Tweet Grader http://tweet.grader.com/
Twitter Grader is a free tool that allows you to check the power of your twitter profile compared to millions of other users that have been graded.
Just enter your twitter username (password not needed) and you'll get an instant grade and report. It's easy. Ratings are on a 1-100 scale
Retweets; if you get a lot of retweets from your followers you are doing a good job of providing them content they enjoy and want to share.
Clicks; if your followers are clicking and following your links you have established a positive relationship with your followers.
Tweepi http://tweepi.com
Tweepi facilitates automated cleaning and updating of your Twitter account. With just a few clicks you can delete tweeps that are not following you back, that are inactive and have not tweeted, and more. Keep your account sparkling clean and fresh.
Tweet Spinner https://tweetspinner.com
A targeting follow/unfollow tool designed to keep your Twitter account clean of spam and increase your follower base quickly.
Stumble Upon URL Shortener su.pr shortens and provides Twitter click statistics when you create and post using their service. Also provides recommended times to post based upon previous results.
Su.pr is an URL shortening service for online publishers, bloggers and StumbleUpon members that allows you to simultaneously syndicate your content to multiple social media websites. With Su.pr you can now post your best content on Twitter and Facebook with one click.
Bitly URL Shortener bitly.com shortens and provides click statistics and graphs.
bitly is the easiest and most fun way to save, share and discover links from around the web. We call these links bitmarks, and you can use bitly to remember, curate and share them.
FourSquare Specific
Check-Ins; On Foursquare success is measured in number of check-ins
Tips (Recommendations); are great on Foursquare as Tips left about your venue are seen by everyone viewing your venue on Foursquare and may influence, positive or negative.
Traffic Monitoring
Google Analytics
Google Analytics shows how people found your site, how they navigated, where they dropped off, and how you can improve the visitor experience. This information give your valuable insight to improve your website ROI, increase conversions, and make more money on the web.
Traffic Building - Search Results
Google Adwords
Use Google Adwords to advertise on Google the worlds most popular search and drive more traffic to your website. With a Pay Per Click (PPC) model, you only pay when someone clicks on your ad. Perfect for smaller budgets.
Google Adwords Express
Google Adwords Express is similar to Google Adwords but is easier to use and more suitable for local businesses. That is businesses that operate in the local market versus serving large, state or multi-state geographics.
Google Ad Planner
DoubleClick Ad Planner is a free tool that can help you find websites your audience is likely to visit so you can make better-informed advertising decisions.
Google Friend Connect
Google Friend Connect is a social media tool available from Google. The free tool from Google allow social elements such as "Comments", "Ratings and Reviews", "Polls", "Newsletter Subscription", to be integrated into any website or blog.
Google Places
Reach millions of people online, quickly and for free—with Google Places. One out of five searches on Google is related to location. An accurate Place Page is one of the easiest ways to stay visible online.
Google Product Search
Google Product Search helps shoppers find and buy products across the web. As a seller, you can submit your products to Google Product Search, allowing shoppers to quickly and easily find your site.
Inclusion of your products is completely free. There are no charges for uploading your items or the additional traffic you receive.
Google Submit Your Content
Increase your website visibility by submitting and optimizing your site for Google search using the Submit Your Content Tool.
Google Traffic Estimator (part of Adwords)
Google Traffic Estimator is a part of Adwords and it is also it's own stand alone tool.
Google Website Optimizer
Website Optimizer helps website owners and bloggers deliver the optimal website experience for their visitors.
Google Webmaster Tools
Google Webmaster Tools provide detailed reports about webpages visibility in Google search.
Merchant Circle
Yahoo Local
Blog Creation
Blogger
Blogger from Google allows you to create a blog easily and for free. Perfect for a simple or even more advanced blog and IMO much easier to use and quicker to learn than WordPress.
Blog Promotion / Publishing
Feedburner
Feedburner is a super easy tool for websites and blogs to be distributed as RSS feeds. Feeds permit users to request subscriptions when websites and blogs are updated.
Ping-o-Matic!Feedburner is a super easy tool for websites and blogs to be distributed as RSS feeds. Feeds permit users to request subscriptions when websites and blogs are updated.
Ping-o-matic is a free service that informs multiple search engines that your site or blog has been updated.
Keyword Research
Google Insights
Google Keyword Tool (part of Adwords)
Email Publishing and Management
Mail Chimp
email management, lists, templates, newsletters and more easy and free, Powered by MailChimp.
iContact provides a robust array of tools to create, send and track your email marketing campaigns.
Fax Managementemail management, lists, templates, newsletters and more easy and free, Powered by MailChimp.
iContact provides a robust array of tools to create, send and track your email marketing campaigns.
Imaging viewing faxes on your smart phone right thru your email. Now you can with this free trial from eFax. No more waiting near the fax machine - get your important faxes wherever you are.
Facebook Customization Tools
Short Stack
Need your Facebook page to stand out from the crowd? Short Stack makes it easy. Custom Facebook pages. Custom Facebook tabs. Engage your customers and create fans for life! Here is our page as an example.
Reputation Management
More and more customers are using review sites to research future purchases and placed to frequent. Positive reviews can be used to promote and boost your business, conversely poor reviews can be hurting your business. Make sure you know what customers are saying about you!
Google Alerts
Use Google Alerts for create alerts for your business using keywords. Set the frequency and method to receive updates. Simple, easy, sets up in minutes. A serious no-brainer for reputation management.
Yelp
Yelp is a social network, user review and local search site that boasts 54 million monthly unique visitors. If you have a service business it's probably already being discussed on Yelp. What's being said?
Search Engine Optimization
Searchmetrics Social Tool - try for free!
Payment Processing
Turn your smart phone into a cash register with Intuit GoPayment.
Accounting Software
Using cloud based software is fantastic. You can use it anywhere you can access internet, including your smart phone. Try Quickbooks Online by Intuit FREE today!
Internet Access
Surf the web for free with NetZero
Social Media Management Dashboards
Hoot Suite
With Hoot Suite you can manage (multiple) Twitter, Facebook, Linked In, Four Square and more. Link multiple users together or use as a stand alone client. Fantastic tool.
Image Design / Image Editing
Pixlr.com
Pixlr.com is the most popular online photo editor in the world. The set up is very similar to Photoshop and has many of the same tools - for FREE.
Surveys
Survey Monkey
Survey Monkey is a fantastic tool for creating quick online surveys. Want to know what your customers or prospects think? Stop guessing, ask them and make better decisions.
Social Networks
Facebook
Google+
Linked In
Twitter
