Best Time to Post on Twitter
According to the study and results published by bit.ly, the link shortening and tracking service, to get the most clicks to your link on Twitter post between 1:00pm - 3:00pm. Fewest clicks result from posting after 3:00pm on Friday and on weekends. Posting after 8:00pm should be avoided.
Best Time to Post on Facebook
The same study concludes Facebook links posted from 1:00pm to 4:00pm result in the highest average click throughs, almost mirroring Twitter best click throughs times. The peak time of the week was on Wednesday at 3pm. Non-business hour links, those posted after 8:00pm and before 8:00am will have more difficulty achieving high amounts of attention. As with Twitter, avoid posting on the weekends.
While daily traffic starts to increase around 9:00am, waiting until 11:00am will have your posts appear higher up in the News Feed of your audience. Traffic from Facebook fades after 4:00pm. Despite similar traffic counts at 8:00pm and 7:00pm, posting at 7:00pm will result in more clicks on average than posting at 8:00pm.
Rule of Thumb
These figures indicate Twitter and Facebook are most used during business hours, so as a rule of thumb the best time to post are very similar to the best time to reach someone if you were trying to call them on the telephone.
Confirm by Measuring and Tracking Your Posts
They key to better click through results on Facebook is measuring and tracking using Facebook Insight for your business. Each business is unique and each may have different results. To maximize engagement and ultimately return, post, track and test.
Post a status update
In Facebook Brand Building I detailed how using plain text messages as the baseline, images receive 7.8% more views and posts that are a combination of an image plus text get 12.3% more views. To not influence the test results when determining the best time to post try to compare plain text posts to plain text posts, image to image or combination to combination.
Record the impressions, Likes and Comments each and every hour until for that post until the post “dies” and stops receiving any activity. You will see some posts get activity for a short while, some for a much longer period.
Repeat this process for 10 to 20 posts or two full weeks. Each hour record the number of:
Talking About This
Maximum Results and ROI
Patterns will emerge and it will become clear what time of day and on what days your posts have the most impressions and click throughs on your Facebook Page. Do your results mirror those published by bit.ly or are they different?
Build Your Business
Once you know the best time to post you can zero in and get the best results for your business. Armed with the day and time of when your fans most engage with your brand you are now able to post that awesome special or promotion that drives in business and rings the cash register.
Net Profits Media, LLC
Port Washington, WI 53074