Facebook and Linked In Groups Drive Traffic

Getting traffic to your website or blog can be tough,especially if you are a small business or an individual blogger. The good news is two of the biggest social media networks have tools to tap allowing instant access to targeted audiences. These tools are called Groups. Groups on Facebook and Linked In are exactly what a “group” sounds like. Like-minded people connected for the purpose of sharing resources, insights, best practices, getting advice, mentoring, etc.

Join Our GroupJoin Groups to post messages, either by starting a new message (conversation) or by responding to an existing thread. Include a link(s) to your website or blog. Many groups allow polls and have simple tools for creating and monitoring them.

When posting, be aware of the group rules which are usually linked for all to see. Be sensitive to the number of post you create and aware of how group members perceive the nature of your posts. You certainly don’t want to be seen as an intrusive spammer. Some Groups give warnings; some just kick out offending members. Each group has different rules.

Facebook Groups

According to Facebook, Groups are close circles of people that share and keep in touch on Facebook.

Find Groups on Facebook is using the Search tool.
Simply enter your keyword or term and click the search icon. Here’s an example using the term Blogging.  Once the results are returned, click the link at the bottom that says see more results. You will then see “All Results”. From here you are able to filter. Simply select “Groups”.

Hover over the name of the group to get a short description of the group. Clicking on the group name will take you into the group page where you have read access. Join and you’ll be able to post and spread your messages to the group members.

Learn more about Facebook Groups

Linked In Groups

LinkedIn is the world’s largest professional network with over 120 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.

There are Groups useful for engaging your audience with practically any professional interest. In fact at the time of writing this article there are 1,294,632 Groups on Linked In. Narrow down and target relevant Groups by subject using the search tool.

Linked In also provides a valuable summary of each group:
  • Group name
  • Group description
  • Number of members
  • Quantity of discussions this month
  • Number of members from your network
Learn more about Linked In Groups

When to Post to Groups

Once you know the best time to post you can zero in and get the best results and most traction from your post. Armed with the day and time of when your fans most engage with your brand you are now able to post that awesome special or promotion that drives in business and rings the cash register. We previously covered this subject with study results and testing methods at Best Time to Post.


Groups are a great way to reach and engage a targeted group of people that have an interest in your product or service. Join a group today and drive traffic to your website or blog.


James Meyer

Net Profits Media, LLC
Port Washington, WI 53074
e: netprofitsmedia@gmail.com
p: 414-687-7018
Twitter: @NetProfitsMedia

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