Background:
Basically, the client continually offers a Foursquare check-in. They give away a free margarita for every check in, are very happy with the results, and see the number of check-ins grow each month. They receive just about 5x’s more check-ins monthly than their competitors and promote check-ins online and in-house.
Concept:
The owner received four free baseball tickets from a supplier and wanted to use them to promote the business. I suggested having a contest using Foursquare, picking a date and rewarding the Mayor of Foursquare on that date with a pair of the tickets.
Goal:
Increase check-ins on Foursquare by adding a promotional element / contest. The Foursquare Mayor on a selected date would be given two baseball tickets as a thank you / reward.
Timeframe:
Promote contest for two weeks prior to promotion deadline.
Results: Foursquare check-ins increased 40% during the two week promotion period. Additionally, check-ins maintained an 11% ongoing lift when compared to before the contest.
Additional brand impressions: 2700
Cost per each additional viral impression under $0.03 each
Assumptions, each customer that checked in has a modest viral reach of 130 friends.
Estimated cost per pair of tickets $100
Needless to say this client is very excited about these results and looks forward to additional promotions in the future.
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