A Promotion Worth Repeating

Check in offer
Just finished up with an interesting promotion for a client using Foursquare check-ins and a baseball ticket giveaway. Here is the concept, goal and results.

Background:

Basically, the client continually offers a Foursquare check-in. They give away a free margarita for every check in, are very happy with the results, and see the number of check-ins grow each month. They receive just about 5x’s more check-ins monthly than their competitors and promote check-ins online and in-house.

Concept:

The owner received four free baseball tickets from a supplier and wanted to use them to promote the business. I suggested having a contest using Foursquare, picking a date and rewarding the Mayor of Foursquare on that date with a pair of the tickets.



Goal:

Increase check-ins on Foursquare by adding a promotional element / contest. The Foursquare Mayor on a selected date would be given two baseball tickets as a thank you / reward.

Timeframe:

Promote contest for two weeks prior to promotion deadline.

Results:

Foursquare check-ins increased 40% during the two week promotion period. Additionally, check-ins maintained an 11% ongoing lift when compared to before the contest.

Additional brand impressions: 2700

Cost per each additional viral impression under $0.03 each

Assumptions, each customer that checked in has a modest viral reach of 130 friends.

Estimated cost per pair of tickets $100

Needless to say this client is very excited about these results and looks forward to additional promotions in the future.

2 comments:

  1. Hi, thanks for the post! With the emergence of social media, customer service has genuinely been given a raised profile and can be used as a new marketing channel. Many companies are now turning to social media to improve relationships with customers by providing a better customer experience. social media help

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  2. You made some decent points there. I looked on the internet for the issue and found most individuals will go along with with your opinion. Thanks!

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